Indulge Your

Sweet Tooth

A Flavor for Each Generation

Discover Ice Cream Trends for 2026

Introducing Parker’s newest Ice Cream Feature Flavor campaign—forecasting what consumers will crave by generation, and why.

What Is Ice Cream Feature Flavor?

Every year, Parker Food Group blends trend forecasting with our ingredient innovation to build Ice Cream Feature Flavor—a forward-looking campaign designed to guide your frozen dessert development. While it’s 2025, this lineup is built to meet the needs of your 2026 consumer.

Built in partnership with leading trend experts and powered by Parker’s real ingredient capabilities, this campaign gives you a head start on what’s next.

Insight-backed

Flavor-forward

Ingredient-ready

One Market. Five Generations. Infinite Cravings.

Flavor preferences are generational—and our 2026 campaign is built for all of them.

  • Boomers

    want comfort, function, and no surprises—but they’re more open to health-forward indulgence than you think.

    Born 1946-1964

  • Gen X

    is quietly driving ice cream spend. They crave high-quality ingredients and grown-up textures.

    Born 1965-1980

  • Millenials

    blend nostalgia with wellness—think childhood favorites with better-for-you benefits.

    Born 1981-1996

  • Gen Z

    is globally inspired, values-driven, and eager to discover something bold (and shareable).

    Born 1997-2012

  • Gen Alpha

    Pure play. Texture, color, surprise—it’s all about the experience.

    Born 2013-2024

Want to see key trends at a glance?

We’ll share just enough to get your wheels turning—because the real magic happens when we build together.

Inside the campaign, you’ll get exclusive access to:

✓ Consumer insights across generations

✓ Trend-driven flavor inspiration

✓ High-performing on-pack claim insights

✓ Ingredient concepts crafted to scale

✓ Collaboration opportunities with our team

2025 is the time to plan for 2026

Innovation doesn’t wait. The frozen dessert space is evolving faster than ever—and staying ahead means understanding what consumers want before they do.

✓ Align with real consumer drivers

✓ Build faster with ready-to-go ingredients

✓ Win in both retail and foodservice

✓ Spark ideas early and get to shelf faster

From Inspiration to Execution

You bring the brand goals. We bring the insights, the ingredients, and the speed. Parker’s innovation-first approach helps you develop smarter—without sacrificing taste, quality, or feasibility.

✓ Custom inclusions, variegates, bases, and boba
✓ Low minimums, fast sampling
✓ Trusted by brands for nearly 100 years

WORK WITH PARKER

Request a Presentation or Sample the Future

Want the full scoop on what each generation is craving?
Let’s build the future of ice cream—together.